Elevating Reckitt Benckiser's Brands Through BTL Graphic Design Excellence

Unlock Sales Growth: Discover the Impact of Valkira Digital Agency's BTL Campaigns on Reckitt Benckiser's Brands

Reckitt Benckiser
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This case study demonstrates how Valkira, an advertising agency specializing in graphic design and visual communications, significantly amplified the in-store presence and sales of Reckitt Benckiser’s products. By focusing on Below The Line (BTL) graphic design for brands like Vanish, Finish, and Calgon, we achieved a remarkable 30% increase in sales.


Reckitt Benckiser faced the challenge of differentiating their products in highly competitive retail environments. The key to success was enhancing brand visibility and customer engagement in stores, a domain where competitors were already aggressively present.

Strategy by Valkira

Our approach revolved around innovative BTL graphic design solutions:

  1. Customized Graphic Design: We developed tailored graphic designs for in-store promotions, ensuring each brand – Vanish, Finish, and Calgon – had a unique, eye-catching presence.
  2. Strategic Visual Communication: Our team crafted visual messaging that resonated with the target audience, focusing on clarity, appeal, and brand alignment.
  3. In-Store Branding Materials: We produced a range of in-store branding materials, including shelf-talkers, aisle banners, and display stands, each designed to attract attention and encourage purchase decisions.
  4. Collaborative Execution: Working closely with Reckitt Benckiser, we ensured that the designs not only represented the brand values but also aligned perfectly with their overall marketing strategy.


The implementation of these strategies led to impressive outcomes:

  • Sales Increase: There was a notable 30% increase in sales for the promoted products, significantly outperforming competitors.
  • Enhanced Brand Visibility: The custom graphic designs significantly boosted the in-store visibility of Vanish, Finish, and Calgon.
  • Improved Customer Engagement: The visually appealing and strategically placed branding materials effectively engaged potential customers, leading to increased purchases.

Valkira’s expertise in graphic design and visual communications played a pivotal role in transforming Reckitt Benckiser’s in-store promotions. This case study highlights our ability to create impactful visual strategies that not only enhance brand awareness but also drive substantial sales growth. It underscores Valkira’s position as a leader in providing innovative and effective BTL advertising solutions in a competitive marketplace.

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