A revolutionary moment for all lovers of video formats and the social network TikTok occurred when the platform extended the maximum length of video clips.

From being “a place where kids sing, dance, and have fun,” we now have a new platform where true experts in creating video formats and people with various talents get the chance to shine.

TikTok has very serious potential as a social network. We can clearly observe that the kids and Generation Z users who once made up most of the audience are now entering more mature stages of life.

As a result, understanding, interpreting, and creating content on TikTok has taken on a whole new dimension.

Given this fact and the platform’s ever-growing user base, it’s clear that going viral is possible.

And yet, it is not an impossible task – which is why we’ve decided to share these practical guidelines.

#1 Create your own viewer niche

One of the core activities in forming a digital marketing strategy is defining the audience your videos are intended for. You simply cannot randomly publish clips that don’t fall into a clear category, direction, or address a specific audience.

This will cause problems for both the algorithm and the viewers, as you won’t be recognizable enough for either side.

Once you define your target group, think carefully about how to cater to them consistently!

#2 Be consistent in publishing quality content

When it comes to TikTok, many people are still unsure about what should take priority – quality or quantity?

The answer is both, in proportional balance!

TikTok requires creators to stay active, ideally posting several videos a day.

However, never allow quantity to outweigh quality. It’s better to post one excellent video every two days than to flood your channel with mediocre content that fails to grab attention.

Professional services for creating high-quality video content for various formats can also be provided through:

• video production;
• video editing.

#3 Nothing works without quality sound

Think about how many times you’ve stayed on a video simply because the accompanying song hooked you right away.

Sound plays an incredibly important role for viewers, holding their attention until the creator reaches the core of their message.

TikTok has partnered with most major music labels to allow free use of songs up to 15 seconds long. Music can be easily added during creation or later while editing.

The rules for including music in longer videos are still somewhat unclear, but it’s likely that this will be resolved soon.

#4 Collaborate with other creators

Partnering with other TikTok creators can truly spice things up and attract new eyes to your content. Your followers will enjoy seeing you interact with creators from either the same or completely different niches, and the algorithm often favors such collaborations.

This is also one of the fastest ways for your videos to gain viral traction and trend in a short time, which is why it’s highly recommended.

#5 Using hashtags is always welcome

If you want your content to attach itself effectively to a particular trend and go viral, you need to use relevant hashtags.

By clicking on “Discover” and then “Trending Hashtags,” you’ll see a list of currently trending tags. Your task is to select those that are relevant to your specific content and your channel’s general theme.

#6 Showcase your skills or teach others

Do you have special talents – something that could genuinely captivate users?

In the sea of such content on TikTok, try to stand out with your abilities, and the algorithm will reward you. This could be anything from playing an instrument, ball-handling skills in sports, to unusual extreme talents.

Alongside showcasing skills, think about incorporating an educational element. If social media users can both be entertained and learn something, they will spend significantly more time engaging with your content.

Creators who share their abilities in a way that’s both instructive and entertaining tend to stand out on TikTok.

#7 Talk about current real-world events

The younger generation’s distancing from traditional media doesn’t mean they are uninformed about events in their country and the world – whether in politics, sports, or fashion.

Their way of staying informed is now different, largely relying on social media. So why not create content about current events, share your thoughts, and invite your followers to comment?

#8 Start a TikTok live battle once your profile is popular enough

One of the best ways to make your profile go viral is to use the live battle feature. You must be at least 16 years old and have 1,000 followers to access it.

When recording “one-on-one” with another creator, you’ll be on one side of the screen while the other creator is on the opposite side, giving viewers the feel of a real competition.

The challenges during these battles vary, often focusing on who can gather more viewer engagement or support.

There is no guaranteed formula for landing in the trending section, but these tips are proven to increase your chances and help you grow.