We must admit ourselves, Youtube ads can sometimes drive us as marketers a little crazy.

Well, we are not exactly exaggerating… sometimes they do, but sometimes they also captivate. That is, in fact, their main purpose – to briefly charm you and stick in your mind.

Today, Youtube is one of the leading platforms used worldwide on a monthly basis. The staggering numbers reveal the enormous potential this network has – and not just potential, but also the ability to deliver real results to anyone who uses one of its many options in the right way.

For the demographic between 15 and 35 years old, Youtube advertising is an excellent opportunity to spread the word about your brand, which is why we have decided to introduce you in more detail to this form of promotion.

Advantages of advertising on Youtube

You may have noticed that Youtube is literally packed with ads, and that there is hardly a day when you do not encounter a new one. Know that there are good reasons for this.

Here are the benefits of Youtube advertising and why more and more brands rely on this form of promotion:

• An excellent way to engage your audience – yet, although it may seem easy, your ad among the sea of others must be special enough to truly capture viewers’ attention. There is no better way to draw attention than through strong storytelling, so strive to be striking, concise, and memorable;
• Incredible ad reach – over 2 billion people watch more than 5 billion videos every day on Youtube, and the platform is considered to have the greatest influence when it comes to purchase decisions;
• Simple and effective targeting – in addition to demographic targeting, you can easily reach target groups according to the interests they show when browsing content;
• Measuring campaign results is easy – detailed metrics will show you exactly who saw your ads, providing a great opportunity to assess the quality of your ad and potentially reorganize the campaign;
• Youtube advertising is not expensive – a Youtube ad will cost between 10 and 30 cents per view, and the platform will not charge you when viewers skip the ad immediately after the first 5 seconds – although this also depends on the ad type.

In addition to advertising, you can improve the visibility of your channel and brand through various promotional methods. Contact us for video production and editing services so that your Youtube content is exactly as it should be!

Types of Youtube ads and which one to choose

Now that we have seen the potential of Youtube advertising and the benefits of promoting through this platform, it is time to look at the types of ads.

There are 3 main groups of ads on the Youtube platform:

• Video ads – skippable ads, non-skippable ads, bumper ads, discovery ads;
• Non-video ads – display ads, overlay ads, shopping ads;
• Premium ads – masthead ads.

#1 Skippable ads

This type of ad is a favorite from a user experience perspective, since viewers can skip it.

Youtube is also quite fair – when you place an ad, it needs to be viewed for at least 30 seconds or in its entirety if it lasts less than 30 seconds for it to be charged. One payment option is only after the viewer performs a specific pre-defined conversion.

#2 Non-skippable ads

Unlike the previous type, non-skippable ads must be watched in their entirety, and can last between 15 and 20 seconds.

Ads that cannot be skipped usually deliver strong exposure quickly – they are most often chosen for short-term campaigns when you want to quickly boost brand awareness.

#3 Bumper ads

Extremely short – only 6 seconds – these must be memorable. They are charged per view, and their main advantage is the very short duration, which makes them less likely to bore viewers.

Still, it is quite a challenge to convey your message effectively in just 6 seconds!

#4 Video discovery ads

Video ads can also appear outside of the main video, namely in the following locations:

• at the top of the suggested results during a search;
• on the watch page right next to suggested videos;
• on the Youtube home page when you open the app on a phone.

The main advantages are that you are charged only after a click on the ad, and your sponsored video appears alongside similar, somewhat related content.

The main drawback (some might say advantage) of this type of advertising is that the ads are not intrusive and do not appear automatically – they require another click from the viewer.

Unlike video ads, Youtube has also enabled more opportunities for driving traffic to websites through Display and Overlay ads.

Display ads appear to the right of the video, while Overlay ads are those that you can see semi-transparent over the video content itself.

There are also masthead ads – these deliver massive visibility!

How to launch a Youtube ad

To set up a Youtube ad, the process is not much different from setting up any other campaign in Google Ads:

• log into your Youtube channel;
• click on the channel icon or name;
• then click on settings, and then advanced settings;
• select the option to link the channel with your Google Ads account and then enter the requested details.

Launching the ad is done via Google Ads, in the left-hand menu where you find settings, campaigns, and so on. To open the different advertising options, click on Campaigns, then New campaign.

From there you can choose your campaign goal and many other parameters. The more interesting part follows – creating the campaign, assigning its name, duration, strategy, language, location, audience, keywords, placement, and much more. We will not list them all – you can explore further yourself.

We hope this brief guide to Youtube advertising has been useful and that you will try it for yourself. For more useful texts, explore our resources and take a look at the services we offer!

Valkira digital helps you achieve greater visibility in the digital sky!