5 strategies in digital marketing that deliver results
A marketing strategy can be defined as follows:
Marketing strategy represents a set of activities aimed at reaching as many people as possible, converting them into customers, and retaining them so they make repeat purchases.
It is necessary to reach your audience in some way. There are many approaches, and which one you choose depends on your own knowledge and capabilities.
We have decided to present 5 strategies in digital marketing that proved effective during 2022, and we believe they will continue to deliver results throughout 2023.
SEO is, as we all know, responsible for ensuring a website gains as many visitors as possible in an organic way.
When we say organic, we mean without paying for visits.
It takes time for SEO to start showing results because it often involves reconstructing the entire site, positioning keywords in the right places, implementing adequate content, and much more.
Over time, Google will recognize the effort and quality work, and will reward it. However, if you need to reach the top position as quickly as possible, the solution is paid advertising.
It is considered that in the future high organic rankings in search results will bring significant advantages.
If these assumptions turn out to be correct, it would be best to start reorganizing your site according to SEO standards as soon as possible. In the end, when everything is done properly, you will see that organic results can often outperform paid advertising.
#2 Paid advertising – an efficient system for greater visibility
As already mentioned, SEO is today a tactic that is increasingly considered standard. However, we must not forget about paid advertising, especially on Google.
SEO and paid advertising together deliver the best results!
Many, due to insufficient expertise or the impression that advertising through Google is complicated, turn exclusively to social media ads.
Still, significant sales can be achieved through online shops via paid Google ads, which will bring you top positions in search results efficiently and quickly.
As a result, sales will continue to grow!
One format that stands out is pay-per-click, or PPC advertising, where you set a maximum budget and target audience based on past behavior – and then the fun can begin.
#3 Influencers as true brand ambassadors
Ads, ads, ads… they are everywhere, and the entire digital space is oversaturated with them.
It is becoming increasingly difficult to stand out in the sea of promotional content that bombards viewers. Many people can’t wait for those five seconds on YouTube to pass so they can click “skip ad.”
In line with this, marketing teams have adapted their strategies and turned to much more personalized approaches – they are turning to influencers.
One of the main advantages of influencers is that they already have a loyal audience – the community is already built.
Your task, as someone looking to promote a product, is to find a relevant influencer in a specific niche with a well-defined following, allowing you to predict the demographic makeup of their audience.
Nearly 90% of marketers believe influencers are important for raising brand awareness and can play a key role in building relationships with customers.
Through creative storytelling, product descriptions, and sharing personal experiences with the product, influencers offer a far more vivid approach.
With the increasing popularity of social media platforms, winning over an audience in this way should not be a problem.
Video editing and content creation skills are particularly valuable in this context!
Affiliate marketing bears a certain similarity to influencer marketing in that you, as a business owner, pay someone to describe your product, highlight its benefits, and add their personal touch.
The main difference is that influencers most often create content to raise awareness of your brand in a broader sense.
On the other hand, affiliate programs are typically based on content in which creators describe the product and link to it. Marketers participating in affiliate programs earn commissions from sales generated by customers who arrive via these links.
This approach has proven profitable for many business owners.
It is estimated that almost 15% of total digital sales come directly from such programs.
#5 E-mail marketing – a subtle way to win someone over
E-mail marketing has gained significant momentum in recent years.
Although perhaps not the most visible marketing strategy, its appeal lies in attracting consumers in a relatively unobtrusive manner. Another advantage is its return on investment – it is estimated to bring $42 for every $1 invested.
Of course, behind this success is the hard work of marketing professionals.
E-mail marketing is often based on opt-in systems. Typically, you sign up in exchange for a benefit and then regularly receive updates on promotions, company news, and valuable educational content.
Types of e-mails in e-mail marketing include:
Transactional e-mails (functional) – usually sent as confirmations of a purchase or another type of action;
Promotional e-mails – notifications about promotions and similar offers;
Lifecycle e-mails – triggered when a user is close to making a purchase, based on their digital behavior.
It was not easy to choose only 5 effective marketing strategies, but these were our picks because we strongly believe in their power and effectiveness. We hope this text has been informative and useful, and that you have learned something new.
Valkira Digital marketing agency is here to provide you with a range of digital marketing services and help you become more visible to consumers.
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