If you are 21, 22 years old or younger and you are reading this text, the following statement will probably make you smile:

– Printed formats today still occupy an important place in the sphere of modern business and marketing.

The fact is that we live in an era of the internet, social networks, cryptocurrencies, smart devices – and that civilization is simply moving toward digital development, if we may generalize in that way.

Nevertheless, whether you work in marketing or are just an ordinary reader interested in this topic, we believe that every day you have the opportunity to encounter a large number of printed formats, such as:

• business cards;
• flyers;
• billboards;
• brochures and catalogues;
• posters and placards;
• advertisements, etc.

Although digital marketing offers numerous advantages in terms of connecting products with end customers – such as easier targeting and retargeting, much faster and more effective message delivery, and similar – printed formats have also found their role in the modern business world.

That is why we have decided to dedicate the following lines to the importance of printed formats, to show which are the most important ones and what role they play in marketing and business.

Business cards as part of the corporate world even today

Once upon a time, business cards were a reflection of one’s business and one of the most important carriers of the message about what someone does – and most importantly, they were essential from the very start.

You will not hand a business card to just anyone, but to someone you believe could be your business associate – and the other side understands this very well.

This important role has not been lost today, so despite the increasing digitalization of business and marketing, people in the corporate world still carry their business cards in their pockets at all times.

For this printed format in marketing, it is crucial that it contains all the most important information, and that the design matches the company’s identity.

Many companies offer services for creating business cards that will be designed in the best possible way to leave a strong impression.

Flyers are an excellent way to spread brand awareness

Creatively designed flyers with all the important elements arranged exactly as needed are an integral part of the promotional process. Do not let people’s first thought upon receiving your flyer be:

– Oh no, they’ve given me this again, where should I throw this paper now…

If you do not want your printed formats to end up this way, it is very important to devote time to the design and content – which is another marketing service often offered, aiming to make it as creative as possible and in line with certain principles related to attracting potential consumers.

In the short term, this printed format may not provide a return on investment, but if the flyer is well made, it will place awareness of your brand into the minds of future customers.

Every time they see your slogan or logo afterward, it will trigger recognition – which is one step away from purchase.

Brochures and catalogues as preparation for selling products

The main difference between brochures and catalogues compared to formats such as business cards and flyers is that the former are significant when someone is already prepared to make a purchase.

On the other hand, business cards and flyers are distributed when you are just introducing consumers and clients to your brand and operations.

Brochures are somewhat smaller in format compared to catalogues, but they have the same role – to present the offer in the best possible way!

That is why you will most often see them at sales points, fairs, or product presentations. What matters with this printed format is that it contains as much concrete information as possible – advantages of use, product benefits, and so on.

At the moment they receive a brochure or catalogue, customers have probably already come with the intention to purchase a certain product, so it is important to give them the right information without excessive embellishment.

Professional design services for brochures and catalogues can be highly valuable when the time comes to sell your products.

Billboards are located at the busiest points in the city

The drawback of billboards lies in the fact that it is not possible to segment and select consumers and clients in any way, but if you think about it, every passer-by can see them.

Messages on billboards will influence some people in one way, others in another – but the most important thing is that these giant ads do not move as long as you have paid for the advertising space.

They are placed along roads, on squares, and anywhere with high visibility. The most important thing is that as many people as possible can see them, and the better the location, the more you will have to pay for renting it.

Billboards are an excellent opportunity to strengthen and complement a marketing campaign.

You have probably also had the chance, while walking or driving, to notice a new billboard ad for a still mysterious product. Another role of billboards is:

• announcing important events;
• opening new branches;
• changing the company’s name, and similar purposes.

Today, large sums of money are invested in large printed formats, so we cannot neglect this form of communication. Designing impactful billboards is a specialty that many marketing agencies proudly offer to their clients.

The printed formats in marketing we have discussed here are a very important part of marketing campaigns, but do not forget that there are other almost equally important ones, such as promotional packaging and branded merchandise.

We hope you have found this text useful and engaging – and for more interesting content, explore the rest of our blog. If you need digital marketing services, reach out to our team.