The coronavirus pandemic has taught us how easily online sales can become a crucial part of business operations.

The year 2020 was far from ideal in terms of online sales, due to a global crisis and lack of resources worldwide.

Nevertheless, data showed that the entire e-commerce sector experienced in just three months the growth that had previously been predicted to occur over the next ten years.

During 2021, the strong trend of purchasing via websites continued, and by 2022, this had become a completely normal practice in many industries. Those who recognized the potential of online trade often recorded a significant increase in profits.

The greatest credit for successful online trading goes to well-designed and functional e-commerce websites, which we will explore in more detail below.

What are e-commerce websites?

Let’s start with the basics.

E-commerce websites are platforms where it is possible to browse and purchase products or services offered on them. You can view prices, learn more about each item, order online, and wait for delivery to your desired address.

One of the essential steps is having a professional development team work on the technical setup, ensuring your products are ready for online sale.

When all of this is accompanied by quality digital marketing, the chances for success increase significantly.

Our team specializes in providing these services, ensuring website creation is tailored to each business and its user needs.

What are the benefits of e-commerce?

The benefits of online sales are twofold, attracting an ever-growing number of both sellers and buyers to this sales channel.

Here are several reasons why having a high-quality e-commerce website is extremely valuable:

• It provides an additional sales channel;
• Sales costs are significantly lower than those of traditional retail outlets;
• No physical store operating costs or logistics expenses on the same scale as offline retail;
• E-stores are available 24/7, 365 days a year – increasing the chance of making sales;
• Purchases can be made regardless of the buyer’s location;
• User behavior on the site can be tracked and the website adjusted accordingly to improve sales results.

In addition to the substantial benefits for business owners, these advantages also positively impact customers – yet another reason to invest in creating and developing an e-commerce website.

When customers know they can shop efficiently and easily online, they are much more likely to do so. Moreover, this convenience is increasingly valued in today’s fast-paced world.

Online store Beo Bašta is a great example of how an e-commerce platform can operate successfully while remaining clear and easy to navigate.

What should you pay attention to in online sales?

Alongside its benefits, online sales also come with certain challenges. One of the biggest is the mismatch between what is listed on the site and what is actually available in the warehouse for delivery.

From a customer’s perspective, one of the most frustrating situations is ordering a product only to find it is out of stock.

In addition to ensuring inventory synchronization – whether through automated systems or manual updates – successful management of an e-commerce store requires attention to the following factors:

• Market and competitor research;
• Defining the target audience for your products;
• Constant optimization of website loading speed – crucial for both SEO and user experience;
• Maintaining equally good navigation and usability on both desktop and mobile devices;
• Monitoring visitor behavior to better understand preferences and improve offerings;
• Establishing a reliable communication system for customer inquiries.

It is vital to ensure customers can navigate easily – meaning all categories and products should be clearly listed. Always provide useful product information in the designated description section.

Once a visitor decides to make a purchase, the buy button and shopping cart should be prominently displayed and easy to use.

Every successful e-commerce website ensures a secure and user-friendly checkout process.

The importance of a blog section on an e-commerce platform

Although it may not seem obvious at first, blogs can have a significant impact on sales websites.

Well-written, optimized blog posts that address user questions allow you to position yourself as a knowledgeable and trustworthy source. This legitimacy increases the likelihood of converting visitors into customers.

Blogs are also an excellent way to interlink website pages. By researching what your target audience searches for – using tools like Semrush – you can discover which questions matter most to potential buyers.

Once identified, target these topics strategically, create relevant content, and drive more traffic to your site.

A well-structured internal link network helps keep visitors engaged for longer, potentially leading to multiple purchases.

Is now the right time to start online trading?

During the pandemic, both consumers and sellers became more aware of the possibilities of online commerce. This challenging period unexpectedly resulted in a positive shift for many businesses.

The advantages of selling via the internet have proven to be very real in practice. Most industries have achieved strong results in terms of profits generated through e-commerce websites.

Consumers have gained confidence in this form of shopping – and rightfully so, since high-quality e-commerce sites are secure, intuitive, and efficient.

We hope this content has been useful in showing the clear benefits of e-commerce and how it can transform business operations.