On the internet, we encounter a vast amount of data, but the question is whether our search has actually yielded the content we wanted.

To ensure that users receive exactly what they are looking for online, the following is used:

SEO – a highly relevant topic today that refers to website optimization for better organic positioning (unpaid positions) in Google searches. An increasing number of marketers are applying basic SEO techniques in our market, which is still underdeveloped in this regard.

Google, as a search engine, uses its “spiders” (robots) to explore the content of your website daily and “index” it in order to evaluate it and thus position it relative to the competition for specific queries.

In other words, Google invests its resources to assess the relevance of web pages through its spider technology – and that is our topic for today, something we will explore in greater detail below.

The role of Google spiders is to explore the internet and gather as much information as possible

Google spiders (also known as bots or robots) have the task of exploring the topic of each web page on the Internet and collecting as much information as possible, so that later they can provide users with the most relevant answer to their search queries.

You have likely experienced situations where you wanted to find specific information on Google and could not get the right answer to your query. The reason for this is that the spiders previously failed to locate relevant content online and position it at the top of the results – in other words, on Google’s first page.

This situation is, of course, becoming increasingly rare, even in our market, because websites are better optimized and more closely aligned with user searches.

A visual example of what spiders do

Imagine a completely disorganized library where no book has its designated place. In this example, the spider’s task is to organize the library as efficiently as possible by reading book titles and short descriptions to determine their proper placement. If you want to help the spider organize the content, you should provide a clear view of your book’s title, description, and content.

The difference between the internet and a library is that the former contains a large amount of irrelevant content for users. Therefore, the spider’s job is to detect relevance by recognizing content quality, site optimization, and the network of links between pages.

Pages are interconnected through links, and they give one another authority by being recognized as relevant in a specific field.

For example, when your blog post receives a link from an academic paper published on a reputable university website, spiders will recognize it as relevant and give it greater importance!

Links from the Wikipedia website also increase a site’s authority!

If you want quality and relevant links, the potential content for linking must be highly informative and valuable – something we will discuss in more detail later.

How can we help spiders recognize the importance of our page?

Google robots do not crawl absolutely everything on your website, and they prioritize certain sites, allocating more resources to them. The reason for this is relevance, which can be achieved through:

• the number of relevant links pointing to your site;
• the number of visitors;
• the way you have performed technical optimization through txt.fail.

The last point refers to the server configuration of the site, which aims to inform robots about which pages should be indexed and added to the vast network of data.

If you want robots to index your pages and add them to their massive database, you need to give them access so that later you, as the site owner, can have those pages organically positioned after a user search.

Here are a few more tips to help robots index more efficiently:

• set an optimal site speed – otherwise spiders will index fewer pages (URLs) on the site;
• set up and regularly update your sitemap (the collection of all URLs, i.e., pages and their hierarchical arrangement);
• simpler site navigation benefits both users and robots.

The frequency of robot visits and why it matters

We have established the great importance of robot visits to websites and their purpose, but why is visit frequency so important?

Every website is regularly updated, providing new and relevant information to users, publishing articles, and adding new products – which means creating new pages and URLs that robots must index.

Consistent creation of new pages, optimization of old ones, and enrichment of content will lead to more frequent robot visits!

Popularity and site authority (domain authority) also contribute to the frequency of robot visits. Authority is strengthened when your site receives links from other relevant sites – and to achieve this, you need high-quality, informative content suitable for linking and reading.

White hat and black hat SEO techniques

In addition to allowing robots to access your pages so they can be recognized and added to the vast network of data, there are ways to enrich the pages on your site and make them more relevant to users.

The so-called white hat strategy focuses on creating relevant content for users and achieving long-term goals for effective marketing. On the other hand, the black hat strategy aims to deceive spiders, which is not allowed.

Once search engines detect illegal behavior – for example, showing users content they did not want to see – Google will lower the site’s ranking, demote specific pages, or completely remove it from the search engine.

What other robots exist on the internet?

In this text, we have focused on Google robots that crawl websites for its search engine, as Google is the most widely used search engine worldwide and in our market.

Googlebot is divided into two types of spiders: Google Desktop and Google Mobile.

However, the fact is that every search engine has its own robots, so for better understanding, here are other examples of robots and search engines:

• Bingbot – for the Bing search engine;
• Yandexbot – for the Russian search engine Yandex;
• Baidu spider – for the Chinese search engine Baidu.

By following SEO rules, you can stand out to robots and establish yourself as a true contender for top positioning on Google’s first page.