It is estimated that a significant portion of the global population uses social media – a highly respectable number that continues to grow daily with the arrival of younger, technologically literate generations.

The growth trend in active users is noticeable across all social and digital platforms, with an increasing number demanding advanced and personalized digital experiences in line with evolving technology and the times we live in.

People want digital engagement.

And herein lies the key for digital agencies – the necessity to adapt to new trends in the year ahead.

Below we highlight what we consider to be the most important strategies that digital marketing agencies should implement in their operations.

Focus Shifting to Performance Marketing

A clear shift is happening from marketing measured by clicks and engagement toward performance marketing focused on conversion and how to achieve it.

The results of campaigns on digital platforms are now measured far more realistically than before.

What matters most is whether the user, at the end of their digital journey, actually purchases a product – and if not, how to guide them toward doing so.

Accurate results measurement will be significantly supported by advanced analytics tools, which marketers are expected to fully embrace throughout 2023.

User-Oriented Video Content and the Influence of TikTok

Video format is taking the lead on social media and is the most effective means of delivering content that truly benefits viewers.

Communicating information is far more efficient via video content, which offers more possibilities than a static visual with a short caption. Video allows you to tell a story and, more importantly, convey your brand’s values.

A good reputation spreads quickly – and much further when released into the digital sphere.

Engage influencers as mini brand ambassadors to talk about your products and share their experiences, enabling consumers to gain a broader perspective.

If you consider yourself an expert in a particular field and your digital agency employs people with exceptional knowledge, you should showcase at least some of that expertise publicly through video demonstrations, tutorials, or Q&A sessions.

This potential began to emerge through TikTok, but it is expected to grow more intensive – so why not take advantage yourself?

Recently, TikTok extended the maximum length of videos posted on its platform to 10 minutes, giving you plenty of time to say everything you want.

Influencers as Digital Agencies in Their Own Right

Social media algorithms are becoming increasingly refined, while significant investments are being made in promotion through influencer profiles. This is yet another sign of the marketing focus shifting from engagement-based results to conversion-based measurement.

Influencers with large followings are now almost functioning as independent digital agencies, playing a decisive role in promoting products and the businesses of your clients.

There is also a growing demand for marketers to hear influencers’ opinions and experiences.

Your task, as someone hiring them, is to carefully choose and collaborate with influencers who know how to build trust and drive conversions.

Interacting with Consumers During the Purchase Process

If you have already done everything to bring consumers to your clients’ products, do not let them leave – engage them actively.

In this regard, interactive chatbots have proven to be an effective solution, although they have not yet been widely adopted in some markets.

The idea is to give the consumer and website visitor an automated guide that answers their questions directly.

This tactic can be highly effective for purchasing clothing and similar products, where the consumer responds to a few questions and receives tailored product suggestions based on their needs and preferences.

Communication platforms with consumers and visitors aim to build trust and deliver a personalized shopping experience. Additionally, they allow you to collect valuable data, which can later help you optimize and adapt marketing strategies for your clients.

Outsourcing – Partnering with Other Agencies

Do not miss out on opportunities simply because you are not specialized in a specific area.

Digital marketing is a vast field, and consumers are becoming increasingly demanding. Consequently, the market requires highly specialized services in various niches, which many agencies cannot handle due to limited resources – and that is perfectly normal.

The solution is outsourcing. Sharing profits is better than missing an opportunity altogether.

By partnering with others, you can observe the advantages of their methods while compensating for your own shortcomings.

Hiring Specialists Becomes Crucial for Success

Finally, we must emphasize that the work of digital agencies will likely play a pivotal role in overall business success. We are taking on the role of a guiding star – not only in the digital world but also in general – given the ever-growing number of consumers in the online sphere.

Whether your business is small or you have already achieved a significant market presence, a strong digital footprint can only work to your advantage.

And just as outsourcing is an excellent solution for inter-agency cooperation, it is also a great option for companies to hire specialists for at least part of their digital operations.

Review the range of services offered by leading digital agencies and consider working with them if their expertise can enhance your business.

We hope this information has been both useful and engaging. For more inspiring ideas and strategies, explore high-quality industry resources or reach out to professionals who can help you achieve your marketing goals.