We began by conducting thorough research into Istrian culture, cuisine, and aesthetics to gain insights that would inform our design process. Drawing inspiration from Istrian landscapes, traditional cuisine, and cultural symbols, we crafted a visual language that reflected the unique character of the region.
The visual identity encompassed various elements such as logo design, color palette, typography, and imagery. We opted for earthy tones and rustic textures to evoke the rustic charm of Istria, while also incorporating vibrant accents inspired by the region’s rich culinary heritage. The logo, featuring iconic Istrian landmarks or culinary elements, served as the centerpiece of the visual identity, instantly recognizable and memorable.
How we Completed
In developing the visual communication materials for the event, including posters, banners, flyers, and digital assets, we ensured consistency and coherence across all touchpoints. Each design element was carefully curated to evoke a sense of anticipation and excitement, enticing the audience to explore the flavors and experiences awaiting them at the Istravaganza Food Festival.
Collaborating closely with the client, event organizers, and other stakeholders, we iterated on the designs based on feedback and insights, refining them to perfection. By leveraging our expertise in graphic design and branding, we successfully created a visually captivating identity that not only celebrated the culinary delights of Istria but also effectively communicated the spirit of the festival to its target audience.
Launched
2021
Service
Visual Identity
Client
Neki Daniels Media
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