Whirpool

Whirpool

For Whirlpool, we created an in-store campaign aimed at highlighting their products compared to competitors. Our task was to devise a communication strategy and campaign that would capture consumers' attention and encourage them to purchase Whirlpool products while in the store. This below-the-line (BTL) marketing service required careful planning and execution to achieve the desired results.

Design

Whirpool

The first step in our process was thorough market research and competitor analysis to better understand current trends and consumer needs. Based on these findings, we developed a strategy that emphasized the unique features of Whirlpool products and positioned them as superior to competitors. Through creative concepts and ideas, we created a campaign that was attractive, informative, and convincing to consumers.

How did we do it?

The implementation of the campaign involved various BTL tactics, including placing promotional materials at strategic locations in stores, organizing product demonstrations, and collaborating with store staff to ensure consumer awareness and engagement. We carefully monitored the campaign’s performance through sales analysis and customer feedback to adjust our strategies and tactics for maximum impact.

The final results of our in-store campaign for Whirlpool were successful in highlighting targeted products in stores and increasing brand awareness among consumers. Through our BTL support, we enabled Whirlpool to stand out in the market and gain a competitive edge in selling their products.